Monday, 23 January 2017
Monday, 16 January 2017
Types Of Brief
Contractual
it is a legal document between the employee and the client. it is written straight forward so its easy to understand.
Advantages
Negotiated
Commission
it is a legal document between the employee and the client. it is written straight forward so its easy to understand.
Advantages
- Makes it clear to understand and can prevent confusion
- it can be seen as a contract to prevent false allegations
- it will lay down what needs to done one be set in stone
Disadvantages
- sometimes the employee will write out something different by accident
- if it is set as a contract, it will be done the employees standards not the clients standards
Negotiated
it is where the employee and the client come to an agreement when it comes to the corporate video.
Advantages:
Advantages:
- it makes it easier for the employee to create the video (more flexible)
- it can open up more ideas
Disadvantages:
- it possibly can cause arguments if it gets out of hand
- the client might just cancel the offer if it negotiated too much
Formal
a formal brief is where a document is written in detail and straight forward but isn't mostly used for legal terms.
Advantages:
- Its is straight forward and easy to understand
- it looks more professional
Disadvantages:
- some clients might not like the how the contract is written
Informal
a informal brief is not documented . it mostly takes about what the client wants/requires for the production of the corporate video.
Advantages:
- there is more verbal communication involved than a formal brief
- there is no written documentation to prove employment
a commission brief is where a large media company teams up with another media company to produce a product for the client.
Advantages:
- the larger companies don't have to do much work due to the large amounts of people.
- if two companies are working together, there might be a dispute between both of the companies
Tender
A tender brief is where the client will advertise the brief to multiple companies. the companies will do a proposal to the client.
Advantages:
- it will give more variety for the client when it comes to the proposal
Disadvantages:
- the client can only choose one proposal. there is a high chance that the companies proposal will be denied.
Cooperative
a cooperative brief intends of two or more companies who hired by the client to work together to produce the video.
Advantages:
- Having more companies will open the field up in terms of ideas
Disadvantages:
- having multiple companies working together can cause feuds due to disagreements.
Competition
a Competition Brief is where the client will give out the brief for all companies. the companies will make the videos and at the end, the client will choose the best one.
Advantages:
- It will give a ton of variation for the client
Disadvantages:
- Same disadvantage of the tender brief, it is a very high chance that they will be turned down
Tuesday, 10 January 2017
Corporate Video Brief
Corporate Video Brief
James Paget – National Takeover Day 2016 – Meeting with Lisa King
(Our Notes)
Cove Clinic has been open for 3 months
Filmed from a child’s point of view coming to the clinic
Film a child walking through the hospital
Include statistics
Trip of ward 10 for the clinic
Height of a child
6 children as actors (3 per video)
Recce - Wednesday 2nd
Day of filming - Friday 18th November – 9.30 to 1.30
Possibly use the books
(Lisa King’s Notes)
Hand gel is an important part before entering the ward/clinic
Press the buzzer to gain entry to the ward.
As a surgical patient the child would be directed to ward 10B which is at the back of the ward.
Parent’s kitchen. Parents are welcome to make drinks and store food in the fridge as long as lids are put back on tubs and labels with dates and names are stuck on to every box that they have.
The playroom is always open for patience. There is paint, glue, cars, trains, dinosaurs, etc.
Every child will be allocated a bed within the surgical area. Children can bring a toy or stuffed animal they like to make them more comfortable. Parents have a bed next to the child so they can stay overnight.
Adolescent rooms (13-18 years) have two beds and an en-suite. Patients can be connected to the internet and the ward has many DVDs for them to watch. Adolescents also have their own games room which has game consoles and a TV. Parents are not permitted to stay in the rooms with the patient as there is another bed, however other arrangements can be made on request.
There is an open visiting policy with restricted visiting after 7.00pm as some patients may need quiet.
Parent’s parking tokens can be validated at the main desk for free.
Monday, 9 January 2017
Wednesday, 4 January 2017
Current Practices in Corporate Video Production
Introduction
i will be explaining everything law related stuff to making a corporate video. such as fair use, copyright etc. also i will be providing examples with embedded videos!
Copyright
copyright is where a piece of music and videos is protected from others from making money or even using the content. people breaking copyright could be sued and charged up to $150,000. this can be pirating movies/music etc. or even using copyrighted content on your own videos. like if uploaded the whole Lord Of The Rings Trilogy to YouTube mortised or not, i will get sued as it is copyrighted content that i didn't have permission to upload. if i had permission from the owner of the content, that is okay and would be legal.
the corporate video from ikea, it has background music which is copyrighted or the have owner ship from. for them to use music they would need permission, without the permission they would face heavy fines so it is important for ikea to get permission of the artist who created this song.
Privacy
privacy is where the information presented in the video isn't leaking any confidential information such as passwords, personal information. So basically anything private. if you publish anything confidential, it will break the law of privacy. if a journalist wants to publish information about the person that they are interviewing, they would need permission to avoid the breach of privacy. even that, sometimes there has to be a limit because some interviews as some information can be too personal. this can be personal in like there addresses, card info or event how they look.
Defamation
Defamation is basically where a company/person damages a reputation of another company/person. this is called defaming which is slander if you say is wrong is false. a great example of this is on supermarket adverts where they do price comparisons. it is bringing down the other companies reputation by stealing their customers which can cause a competitiveness that can lead into rivalry which can lead to hate which can cause slander!
Ethical
ethical is where the producers has to think what needs to go into the video that they are making. this can include, what sort of lighting such as natural/artificial, should it be indoors or outdoors, what gender/race/age actors should be presented, what kind of music should be used and if it is copyrighted or not, how much its going to cost and how long it takes to produce the corporate video. an example of this is if a indoor skiing club wants a corporate video done, it would have artificial lighting, it would be indoors, the actors would be a mix who has an interest in skiing.
Fair Use
fair use is where someone wants to use copyrighted content in a education or a useful way without being sue/prosecuted/charged/striked by the holder. if the copyrighted content is used under fair use, it should be seen as educational or useful, and mostly should have snippets and should be used under 30 seconds. if these are all met, the content would be protected by fair use and the copyright holder wouldn't be able to take that video down.
Releases
Releases is where you have log of the location you recorded at, the people who performed/acted in the video and what was used such as camera equipment, costumes, props (weapons, anything used in the making which is shown on camera). this is important because it proves you have permission to shoot in that certain spot to keep the video on the legal side to prevent prosecution and this can lead onto dodging a huge charge which be be up to $250,000! every corporate video needs to do this even if it is their own location, their own costumes and their own props.
the corporate video catvertising is using multiple locations which would require a release form. this is because some places dont allow recording and this can lead up to massive fines. so the use of multiple locations
Technologies
Camera: GoPro Hero 5
The GoPro Hero 5 is a small ultra high quality camera which can shoot in ultra high quality and can do the following:
i will be explaining everything law related stuff to making a corporate video. such as fair use, copyright etc. also i will be providing examples with embedded videos!
Copyright
copyright is where a piece of music and videos is protected from others from making money or even using the content. people breaking copyright could be sued and charged up to $150,000. this can be pirating movies/music etc. or even using copyrighted content on your own videos. like if uploaded the whole Lord Of The Rings Trilogy to YouTube mortised or not, i will get sued as it is copyrighted content that i didn't have permission to upload. if i had permission from the owner of the content, that is okay and would be legal.
the corporate video from ikea, it has background music which is copyrighted or the have owner ship from. for them to use music they would need permission, without the permission they would face heavy fines so it is important for ikea to get permission of the artist who created this song.
Privacy
privacy is where the information presented in the video isn't leaking any confidential information such as passwords, personal information. So basically anything private. if you publish anything confidential, it will break the law of privacy. if a journalist wants to publish information about the person that they are interviewing, they would need permission to avoid the breach of privacy. even that, sometimes there has to be a limit because some interviews as some information can be too personal. this can be personal in like there addresses, card info or event how they look.
Defamation
Defamation is basically where a company/person damages a reputation of another company/person. this is called defaming which is slander if you say is wrong is false. a great example of this is on supermarket adverts where they do price comparisons. it is bringing down the other companies reputation by stealing their customers which can cause a competitiveness that can lead into rivalry which can lead to hate which can cause slander!
Ethical
ethical is where the producers has to think what needs to go into the video that they are making. this can include, what sort of lighting such as natural/artificial, should it be indoors or outdoors, what gender/race/age actors should be presented, what kind of music should be used and if it is copyrighted or not, how much its going to cost and how long it takes to produce the corporate video. an example of this is if a indoor skiing club wants a corporate video done, it would have artificial lighting, it would be indoors, the actors would be a mix who has an interest in skiing.
Fair Use
fair use is where someone wants to use copyrighted content in a education or a useful way without being sue/prosecuted/charged/striked by the holder. if the copyrighted content is used under fair use, it should be seen as educational or useful, and mostly should have snippets and should be used under 30 seconds. if these are all met, the content would be protected by fair use and the copyright holder wouldn't be able to take that video down.
Releases
Releases is where you have log of the location you recorded at, the people who performed/acted in the video and what was used such as camera equipment, costumes, props (weapons, anything used in the making which is shown on camera). this is important because it proves you have permission to shoot in that certain spot to keep the video on the legal side to prevent prosecution and this can lead onto dodging a huge charge which be be up to $250,000! every corporate video needs to do this even if it is their own location, their own costumes and their own props.
the corporate video catvertising is using multiple locations which would require a release form. this is because some places dont allow recording and this can lead up to massive fines. so the use of multiple locations
Technologies
Camera: GoPro Hero 5
- 8K - 30 FPS
- 4K - 60 FPS
- 1080p - 120FPS
Costing around £325 it is a very expensive piece of equipment but is very durable meaning it can withstand gravitational impacts that a normal camera wouldn't be able to. it is also 100% water proof. the use of this camera in corporate videos is mostly used in sport as it would be great to grab first person perspective to show action and fast paced movement. Adverts like Redbull, Lucozade or even any sport merchandises would mostly come to use with a GoPro with corporate video.
Editing Software: Adobe Premier Pro
Adobe Premier Pro is used by everyone, professional video editors, youtubers, schools and even general use. this is great for corporate videos as the software has so much variety in it. to colour correction, clean transitions, image overlays and so much more. it would make corporate video production a lot easier. it has to come with a subscription price of £50 a month but it does do the job.
Camera Equipment: Tripod
A tripod is really essential. it is used to prevent camera shaking by mounting the camera on top of the tripod instead of the person physically holding it. this is used in corporate videos a lot, because it prevents camera shaking, it makes it look more professional as the camera is at a still. these are reasonably cheap as well so it wouldn't tap too much into the budget. also you can rotate the camera horizontally and vertically, it will also keep in place securely. i would say this is one of the most useful pieces of equipment in corporate video production.
Editing Software: Adobe Premier Pro
Adobe Premier Pro is used by everyone, professional video editors, youtubers, schools and even general use. this is great for corporate videos as the software has so much variety in it. to colour correction, clean transitions, image overlays and so much more. it would make corporate video production a lot easier. it has to come with a subscription price of £50 a month but it does do the job.Camera Equipment: Tripod
A tripod is really essential. it is used to prevent camera shaking by mounting the camera on top of the tripod instead of the person physically holding it. this is used in corporate videos a lot, because it prevents camera shaking, it makes it look more professional as the camera is at a still. these are reasonably cheap as well so it wouldn't tap too much into the budget. also you can rotate the camera horizontally and vertically, it will also keep in place securely. i would say this is one of the most useful pieces of equipment in corporate video production.
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