Types Of Brief

Contractual  
it is a legal document between the employee and the client. it is written straight forward so its easy to understand.

Advantages

• Makes it clear to understand and can prevent confusion
• it can be seen as a contract to prevent false allegations
• it will lay down what needs to done one be set in stone

Disadvantages

• sometimes the employee will write out something different by accident 
• if it is set as a contract, it will be done the employees standards not the clients standards 

Negotiated 

it is where the employee and the client come to an agreement when it comes to the corporate video.

Advantages:

• it makes it easier for the employee to create the video (more flexible)
• it can open up more ideas

Disadvantages:

• it possibly can cause arguments if it gets out of hand
• the client might just cancel the offer if it negotiated too much

Formal

a formal brief is where a document is written in detail and straight forward but isn't mostly used for legal terms.

Advantages:

• Its is straight forward and easy to understand
• it looks more professional

Disadvantages:

• some clients might not like the how the contract is written

Informal

a informal brief is not documented . it mostly takes about what the client wants/requires for the production of the corporate video.

Advantages:

• there is more verbal communication involved than a formal brief

Disadvantages:

• there is no written documentation to prove employment

Commission

a commission brief is where a large media company teams up with another media company to produce a product for the client. 

Advantages:

• the larger companies don't have to do much work due to the large amounts of people.

Disadvantages:

• if two companies are working together, there might be a dispute between both of the companies 

Tender

A tender brief is where the client will advertise the brief to multiple companies. the companies will do a proposal to the client.

Advantages: 

• it will give more variety for the client when it comes to the proposal

Disadvantages:

• the client can only choose one proposal. there is a high chance that the companies proposal will be denied. 

Cooperative

a cooperative brief intends of two or more companies who hired by the client to work together to produce the video.

Advantages:

• Having more companies will open the field up in terms of ideas

Disadvantages:

• having multiple companies working together can cause feuds due to disagreements.

Competition

a Competition Brief is where the client will give out the brief for all companies. the companies will make the videos and at the end, the client will choose the best one.

Advantages:

• It will give a ton of variation for the client

Disadvantages:

• Same disadvantage of the tender brief, it is a very high chance that they will be turned down