TV Ad Analysis

Advert: Lynx

its just a guy who is staring at a woman while eating sushi. that is in short terms but this is extremely different to the other lynx adverts where the guy spray the deodorant onto himself and 50 half naked women charge towards him, also set in the present. this one is more slow paced and has a black and white tint showing this might be a flashback or set in the past. this is slow paced but saying that, it does speed up some segments of the clip. i really don't understand why they did this and mostly i don't get how this represents a can of deodorant. but i think it was a well put together advert but i feel like it has no message.