The purpose of this essay is to prove my understanding of music videos and give examples how techniques are used in music video. this will be shown by video examples with YouTube links and will be explained how the techniques are used in the video. Also i will be explaining why music videos exist in the industry that we live in today!
Promotion Of Artists
The promotion of artists is done by using their logos or names in the music video. this can be for a solo artist or even for a band. this is a way for the artist/band to promote their name for easier recolonization. sometime you see a music video. this also can be the use of the artist in the video, an example of this is in Justin Bieber's video "What do you mean?".
who was directed by Bran Furman which right at the start of the music video, said "A Film by Brad Furman" which promotes the director and as it is a song by Justin Bieber, he will get a lot of recolonization! Using him as the main actor will show the audience who he is and will provide him with more promotion. it will be a huge promotion due to the mass of Justin Biebers popularity!
Producer Strategies (Artist Marketing)
The way the artist promotes him/herself will depend who will be interested in their product. so if a female artist promote herself half naked all the time, most likely her fans are sexually attracted to her compared to a fully clothed girl who will most likely will be appreciate for who she is and not her body. some artists do this for more attention so more people will watch their videos so they have a higher ad revenue!
music video directed by Will Cotten. Katty Pretty advertises with non PG clothing which is aimed at older men. most men are attracted to sexual looks and humor so her audience will be men how see her in a sexual way!
Record Label Income
the way music videos make money can be done in multiple ways. one way is through YouTube, before the actual video starts, it will play a Ad, the money will go to the video uploaded aka the artist. also the use of iTunes is used to sell their songs which will give them payment. at the start of this video, most likely will play an ad. this is a way the artists and producers make money.
The Extension Of Media Outlets
The use of of technology, there multiple ways to play a music video. the two multiple ones which are popular are TV channels and YouTube. TV channels such as Clubland TV and MTV both present music videos on their TV channels which are dedicated to play music videos. YouTube in this day and age, is more popular than music video TV channels because most people today prefer YouTube as you can choose what song you want and its all free. some TV services will charge extra for music channels. a screenshot example shows a music video on YouTube. also the reason why YouTube is more popular than music channels on TV is because you can comment on YouTube video and you can share videos via link of through social media websites.
Marketing
The use of merchandise from the song will give them a ton more recolonization and money! a example of this is Frozen's song "Let It Go", they promote merchandise in every direction of products such as toys, food cans, posters and even low-end furniture. they do this to market their music video even more by promoting via merchandise.
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What i think of music videos?
personally, i think music videos are not a big deal. it can give you a better impression on what the song is about. but at the same time some music videos are really terrible and doesnt give any picture on what the song is about. either way, i find buying the song better than listening to it on TV or YouTube as its offline because i have no wifi at home. but i dont mind music videos!
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