Monday, 19 June 2017

Styles, Conventions And Techniques Of Music Videos

Narrative

A narrative technique is where the music video has a story to it which mixes in with the music video. this can be from dancing or just a video story which is visually explained. some songs are are hard to tell what is it means via audio. a narrative music video will explain the music video in context with the song making it easier for the audience. The Song "Alan Walker Faded" can be classed as a narrative as at the end of the music video, it shows a picture of his house and then the after math of the house being decayed and abandoned (that's why the song is called "Faded"). the shots are partially in sync with the beat of the song.




Parody

A Parody is where it is a remake of an original music video. it avoids copyright and will fall under fair use when you produce a parody. most parodies are mean for comedic purpose. a example of a parody is a fan made parody of "Love yourself" which originated by Austin Bieber and was parodied by Bart Baker. using the change of lyrics and the video makes it a complete parody. also keeping the tone of the song, if the tone of song changes, it will be mostly seen as a different song.



Animation

Animation is the use of multiple pictures combines together to create movement. all frames of the video are hand drawn or produced though Photoshop. animation usually take a ton of time to make and requires multiple people involved to get an animation done in a reasonable time. animation also can be 3D animation which in this day and age, we have technology that makes 3D animation a whole lot quicker to produce but still takes time to produce. the minecraft song known as "Diggy Diggy Hole" is a great example of a animation music video. it uses 2D animation which is created with multiple frames to create a moving picture.



Lip Synch

A lip Synch is where the music video is recorded separated from the actual song, when recording the song so you have to record the song with the lip synch. it can be frustrating as it would take numerous amounts of times to get right. a example of lip sync is Jake Paul's song "It's Everyday bro" where he recorded the audio separately from the video. he did make a video on youtube where he recorded the song at a different time of when he did the music video!



Editing

Editing is important when you make a music video, without it it wouldnt make a music video. but there are times where editing is really needed to make the music video work. like the music video "Take on me" where it mixes the use of picture animation in with real life video shooting. this also mixes in with animation! they did the hand animation buy adding a video overlay which also might be done with chroma. without editing this wouldnt be possible.



Post Production Effects

Post production effects are special effects where they use effects in editing because it isnt possible or too dangerous in real life. a example of this is "Eminem - Love The Way You Lie ft. Rihanna" where they use fire as a background and where the furniture on fire. if you tried this in real life, it would go out of control and most likely would set the who set on fire. so they used effects for safety purposes and it would cost more!




Split Screen

Split screen is where it uses two videos which are on the screen at the same time. a example of this is "Blink 182 Always" where it uses 3 different videos, same camera position to create this split screen.



Chroma Key

Chroma key is a editing technique where it removes a colour from a video and replaces it with a background video. this is used a lot in movies and is used in music videos. Chroma key is an editing term but people knows it from "Green Screening". a music video that uses this is "Kayne West Harder, Better, Faster, Stronger" where kayne is laying on the bed which is controlled my machinery. this is done by laying on the bed where the rest of the shot is green.

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