Primary research is where you do your own research by following out questionnaires and surveys which are created by you. websites such as google surveys and survey monkey are two online digital ways to collect research. what i did to college primary research is i created a survey for my video game addiction documentary. the survey asked for multiple questions like how much time you spend on video games and how much money you spend a month on video games.
Secondary Research (Also Artist Research)
Secondary research is where you find information from external sources such a Wikipedia and google which are the two most used secondary research sites. i used Wikipedia to research about Alan Walker for my music video to get an understanding about him as a person.
Quantitative Research
Quantitative research is were you use numerical figures to show a statistic, the biggest example of this using polls, this can be done via twitter or google forums. i used a poll which shows statistical figures in my video game addiction survey.
Qualitative Research
Qualitative research is data collected through interviews and reviews. its a bit like primary research but you are looking at external sources like interviews and reviews. TV shows and even Youtubers do reviews, IGN is known for this video game reviews. i have used Qualitative research when i analysed a LYNX TV advert for my advert research.
Audience And Market Research
Audience and Market research is where you research the target audience for a certain product. i have done audience feedback for my re-branding PG tips. i got 3 responses on what the audience likes and dislikes about the advert video we created.
Production Research
Production research is where you research production of what you making. examples can be location recce, production schedule and Risk Assessments. here is some past production research i have done in the past for my assignments.
Unilever Prezi Research
This Prezi explains about what is Unilever and it also shows statistical numbers on how big the company, showing what kind of products it sells / brands.
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