The synopsis for my music video will be similar to the original song where Alan Walker's original song. basically in the video, mostly it is just Alan walking around in abandoned places. at the start, he puts his laptop in his bag and starts walking around in abandoned places. at the end he does a comparison of a old house in a picture and takes the picture down and the house is destroyed. i will be using text animation for my music video!
Monday, 26 June 2017
Nature & Purposes Research
Primary Research (Documentary Research)
Primary research is where you do your own research by following out questionnaires and surveys which are created by you. websites such as google surveys and survey monkey are two online digital ways to collect research. what i did to college primary research is i created a survey for my video game addiction documentary. the survey asked for multiple questions like how much time you spend on video games and how much money you spend a month on video games.
This Prezi explains about what is Unilever and it also shows statistical numbers on how big the company, showing what kind of products it sells / brands.
Primary research is where you do your own research by following out questionnaires and surveys which are created by you. websites such as google surveys and survey monkey are two online digital ways to collect research. what i did to college primary research is i created a survey for my video game addiction documentary. the survey asked for multiple questions like how much time you spend on video games and how much money you spend a month on video games.
Secondary Research (Also Artist Research)
Secondary research is where you find information from external sources such a Wikipedia and google which are the two most used secondary research sites. i used Wikipedia to research about Alan Walker for my music video to get an understanding about him as a person.
Quantitative Research
Quantitative research is were you use numerical figures to show a statistic, the biggest example of this using polls, this can be done via twitter or google forums. i used a poll which shows statistical figures in my video game addiction survey.
Qualitative Research
Qualitative research is data collected through interviews and reviews. its a bit like primary research but you are looking at external sources like interviews and reviews. TV shows and even Youtubers do reviews, IGN is known for this video game reviews. i have used Qualitative research when i analysed a LYNX TV advert for my advert research.
Audience And Market Research
Audience and Market research is where you research the target audience for a certain product. i have done audience feedback for my re-branding PG tips. i got 3 responses on what the audience likes and dislikes about the advert video we created.
Production Research
Production research is where you research production of what you making. examples can be location recce, production schedule and Risk Assessments. here is some past production research i have done in the past for my assignments.
Unilever Prezi Research
This Prezi explains about what is Unilever and it also shows statistical numbers on how big the company, showing what kind of products it sells / brands.
Monday, 19 June 2017
Styles, Conventions And Techniques Of Music Videos
Narrative
A narrative technique is where the music video has a story to it which mixes in with the music video. this can be from dancing or just a video story which is visually explained. some songs are are hard to tell what is it means via audio. a narrative music video will explain the music video in context with the song making it easier for the audience. The Song "Alan Walker Faded" can be classed as a narrative as at the end of the music video, it shows a picture of his house and then the after math of the house being decayed and abandoned (that's why the song is called "Faded"). the shots are partially in sync with the beat of the song.
Parody
A Parody is where it is a remake of an original music video. it avoids copyright and will fall under fair use when you produce a parody. most parodies are mean for comedic purpose. a example of a parody is a fan made parody of "Love yourself" which originated by Austin Bieber and was parodied by Bart Baker. using the change of lyrics and the video makes it a complete parody. also keeping the tone of the song, if the tone of song changes, it will be mostly seen as a different song.
Animation
Animation is the use of multiple pictures combines together to create movement. all frames of the video are hand drawn or produced though Photoshop. animation usually take a ton of time to make and requires multiple people involved to get an animation done in a reasonable time. animation also can be 3D animation which in this day and age, we have technology that makes 3D animation a whole lot quicker to produce but still takes time to produce. the minecraft song known as "Diggy Diggy Hole" is a great example of a animation music video. it uses 2D animation which is created with multiple frames to create a moving picture.
Lip Synch
A lip Synch is where the music video is recorded separated from the actual song, when recording the song so you have to record the song with the lip synch. it can be frustrating as it would take numerous amounts of times to get right. a example of lip sync is Jake Paul's song "It's Everyday bro" where he recorded the audio separately from the video. he did make a video on youtube where he recorded the song at a different time of when he did the music video!
Editing
Editing is important when you make a music video, without it it wouldnt make a music video. but there are times where editing is really needed to make the music video work. like the music video "Take on me" where it mixes the use of picture animation in with real life video shooting. this also mixes in with animation! they did the hand animation buy adding a video overlay which also might be done with chroma. without editing this wouldnt be possible.
Post Production Effects
Post production effects are special effects where they use effects in editing because it isnt possible or too dangerous in real life. a example of this is "Eminem - Love The Way You Lie ft. Rihanna" where they use fire as a background and where the furniture on fire. if you tried this in real life, it would go out of control and most likely would set the who set on fire. so they used effects for safety purposes and it would cost more!
Split Screen
Split screen is where it uses two videos which are on the screen at the same time. a example of this is "Blink 182 Always" where it uses 3 different videos, same camera position to create this split screen.
Chroma Key
Chroma key is a editing technique where it removes a colour from a video and replaces it with a background video. this is used a lot in movies and is used in music videos. Chroma key is an editing term but people knows it from "Green Screening". a music video that uses this is "Kayne West Harder, Better, Faster, Stronger" where kayne is laying on the bed which is controlled my machinery. this is done by laying on the bed where the rest of the shot is green.
A narrative technique is where the music video has a story to it which mixes in with the music video. this can be from dancing or just a video story which is visually explained. some songs are are hard to tell what is it means via audio. a narrative music video will explain the music video in context with the song making it easier for the audience. The Song "Alan Walker Faded" can be classed as a narrative as at the end of the music video, it shows a picture of his house and then the after math of the house being decayed and abandoned (that's why the song is called "Faded"). the shots are partially in sync with the beat of the song.
Parody
A Parody is where it is a remake of an original music video. it avoids copyright and will fall under fair use when you produce a parody. most parodies are mean for comedic purpose. a example of a parody is a fan made parody of "Love yourself" which originated by Austin Bieber and was parodied by Bart Baker. using the change of lyrics and the video makes it a complete parody. also keeping the tone of the song, if the tone of song changes, it will be mostly seen as a different song.
Animation
Animation is the use of multiple pictures combines together to create movement. all frames of the video are hand drawn or produced though Photoshop. animation usually take a ton of time to make and requires multiple people involved to get an animation done in a reasonable time. animation also can be 3D animation which in this day and age, we have technology that makes 3D animation a whole lot quicker to produce but still takes time to produce. the minecraft song known as "Diggy Diggy Hole" is a great example of a animation music video. it uses 2D animation which is created with multiple frames to create a moving picture.
Lip Synch
A lip Synch is where the music video is recorded separated from the actual song, when recording the song so you have to record the song with the lip synch. it can be frustrating as it would take numerous amounts of times to get right. a example of lip sync is Jake Paul's song "It's Everyday bro" where he recorded the audio separately from the video. he did make a video on youtube where he recorded the song at a different time of when he did the music video!
Editing
Editing is important when you make a music video, without it it wouldnt make a music video. but there are times where editing is really needed to make the music video work. like the music video "Take on me" where it mixes the use of picture animation in with real life video shooting. this also mixes in with animation! they did the hand animation buy adding a video overlay which also might be done with chroma. without editing this wouldnt be possible.
Post Production Effects
Post production effects are special effects where they use effects in editing because it isnt possible or too dangerous in real life. a example of this is "Eminem - Love The Way You Lie ft. Rihanna" where they use fire as a background and where the furniture on fire. if you tried this in real life, it would go out of control and most likely would set the who set on fire. so they used effects for safety purposes and it would cost more!
Split Screen
Split screen is where it uses two videos which are on the screen at the same time. a example of this is "Blink 182 Always" where it uses 3 different videos, same camera position to create this split screen.
Chroma Key
Chroma key is a editing technique where it removes a colour from a video and replaces it with a background video. this is used a lot in movies and is used in music videos. Chroma key is an editing term but people knows it from "Green Screening". a music video that uses this is "Kayne West Harder, Better, Faster, Stronger" where kayne is laying on the bed which is controlled my machinery. this is done by laying on the bed where the rest of the shot is green.
Purpose Of Music Videos
Introduction
The purpose of this essay is to prove my understanding of music videos and give examples how techniques are used in music video. this will be shown by video examples with YouTube links and will be explained how the techniques are used in the video. Also i will be explaining why music videos exist in the industry that we live in today!
Promotion Of Artists
The promotion of artists is done by using their logos or names in the music video. this can be for a solo artist or even for a band. this is a way for the artist/band to promote their name for easier recolonization. sometime you see a music video. this also can be the use of the artist in the video, an example of this is in Justin Bieber's video "What do you mean?".
who was directed by Bran Furman which right at the start of the music video, said "A Film by Brad Furman" which promotes the director and as it is a song by Justin Bieber, he will get a lot of recolonization! Using him as the main actor will show the audience who he is and will provide him with more promotion. it will be a huge promotion due to the mass of Justin Biebers popularity!
Producer Strategies (Artist Marketing)
The way the artist promotes him/herself will depend who will be interested in their product. so if a female artist promote herself half naked all the time, most likely her fans are sexually attracted to her compared to a fully clothed girl who will most likely will be appreciate for who she is and not her body. some artists do this for more attention so more people will watch their videos so they have a higher ad revenue!
music video directed by Will Cotten. Katty Pretty advertises with non PG clothing which is aimed at older men. most men are attracted to sexual looks and humor so her audience will be men how see her in a sexual way!
Record Label Income
the way music videos make money can be done in multiple ways. one way is through YouTube, before the actual video starts, it will play a Ad, the money will go to the video uploaded aka the artist. also the use of iTunes is used to sell their songs which will give them payment. at the start of this video, most likely will play an ad. this is a way the artists and producers make money.
The Extension Of Media Outlets
The use of of technology, there multiple ways to play a music video. the two multiple ones which are popular are TV channels and YouTube. TV channels such as Clubland TV and MTV both present music videos on their TV channels which are dedicated to play music videos. YouTube in this day and age, is more popular than music video TV channels because most people today prefer YouTube as you can choose what song you want and its all free. some TV services will charge extra for music channels. a screenshot example shows a music video on YouTube. also the reason why YouTube is more popular than music channels on TV is because you can comment on YouTube video and you can share videos via link of through social media websites.
Marketing
The use of merchandise from the song will give them a ton more recolonization and money! a example of this is Frozen's song "Let It Go", they promote merchandise in every direction of products such as toys, food cans, posters and even low-end furniture. they do this to market their music video even more by promoting via merchandise.
L0MK7qz13bU" width="560">
What i think of music videos?
personally, i think music videos are not a big deal. it can give you a better impression on what the song is about. but at the same time some music videos are really terrible and doesnt give any picture on what the song is about. either way, i find buying the song better than listening to it on TV or YouTube as its offline because i have no wifi at home. but i dont mind music videos!
The purpose of this essay is to prove my understanding of music videos and give examples how techniques are used in music video. this will be shown by video examples with YouTube links and will be explained how the techniques are used in the video. Also i will be explaining why music videos exist in the industry that we live in today!
Promotion Of Artists
The promotion of artists is done by using their logos or names in the music video. this can be for a solo artist or even for a band. this is a way for the artist/band to promote their name for easier recolonization. sometime you see a music video. this also can be the use of the artist in the video, an example of this is in Justin Bieber's video "What do you mean?".
who was directed by Bran Furman which right at the start of the music video, said "A Film by Brad Furman" which promotes the director and as it is a song by Justin Bieber, he will get a lot of recolonization! Using him as the main actor will show the audience who he is and will provide him with more promotion. it will be a huge promotion due to the mass of Justin Biebers popularity!
Producer Strategies (Artist Marketing)
The way the artist promotes him/herself will depend who will be interested in their product. so if a female artist promote herself half naked all the time, most likely her fans are sexually attracted to her compared to a fully clothed girl who will most likely will be appreciate for who she is and not her body. some artists do this for more attention so more people will watch their videos so they have a higher ad revenue!
music video directed by Will Cotten. Katty Pretty advertises with non PG clothing which is aimed at older men. most men are attracted to sexual looks and humor so her audience will be men how see her in a sexual way!
Record Label Income
the way music videos make money can be done in multiple ways. one way is through YouTube, before the actual video starts, it will play a Ad, the money will go to the video uploaded aka the artist. also the use of iTunes is used to sell their songs which will give them payment. at the start of this video, most likely will play an ad. this is a way the artists and producers make money.
The Extension Of Media Outlets
The use of of technology, there multiple ways to play a music video. the two multiple ones which are popular are TV channels and YouTube. TV channels such as Clubland TV and MTV both present music videos on their TV channels which are dedicated to play music videos. YouTube in this day and age, is more popular than music video TV channels because most people today prefer YouTube as you can choose what song you want and its all free. some TV services will charge extra for music channels. a screenshot example shows a music video on YouTube. also the reason why YouTube is more popular than music channels on TV is because you can comment on YouTube video and you can share videos via link of through social media websites.
Marketing
The use of merchandise from the song will give them a ton more recolonization and money! a example of this is Frozen's song "Let It Go", they promote merchandise in every direction of products such as toys, food cans, posters and even low-end furniture. they do this to market their music video even more by promoting via merchandise.
L0MK7qz13bU" width="560">
What i think of music videos?
personally, i think music videos are not a big deal. it can give you a better impression on what the song is about. but at the same time some music videos are really terrible and doesnt give any picture on what the song is about. either way, i find buying the song better than listening to it on TV or YouTube as its offline because i have no wifi at home. but i dont mind music videos!
Friday, 16 June 2017
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